The AS WWU Animal Rights Club
I worked with a team of three people to help improve the status and image of the Associated Students Animal Rights Club at WWU. Before we began working with them, the ARC was only a few months old and had 5 members. Our team was able to increase the club's recognizability and generate a following for the ARC. Below is the work completed for the ARC:
The WWU ARC did not have a Facebook before we began working with them. After creating the page, we promoted the club in various ways through relevant article links on pet care and fun, interesting pet articles as well as promoting club events. We also created "Pups of WWU," an ongoing picture series of dogs and their student owners around campus with quotes from the owners about how the relationship and care of their pets. View some samples of posts below, and view more at: facebook.com/wwuarc.
PSAs
-Radio PSAs
-Video PSA
-Print PSAs
- 30 Seconds
- 15 Seconds
-Video PSA
- 30 Seconds
-Print PSAs
- One poster, one flyer and one handbill (left half is front, right half is back).
Social Media Materials
-Promotional Memes to share on social media sites.
Media Relations
-Pitch letter to WWU's on-campus publication, The Western Front.
-Media kit to increase information available about the ARC. Includes the following: an FAQ sheet, press release template and media backgrounder.